About gBehavior

gBehavior creates powerful engagement solutions to help companies translate business goals into behavior change. These solutions include the Rewards for Wellness platform, which increases engagement in wellness activities, reduces healthcare costs and improves employee health through disease management activities.

An entrepreneur with over 25 years of business development and leadership experience, Don started his career with the staffing firm Medical Doctor Associates, Inc. (MDA). At MDA, Don established the primary care, pediatric & emergency medicine divisions, and led these units to achieve more than $15 million in sales. With Allied Health Group, an affiliate of MDA, Don oversaw a team responsible for the placement of allied health care professionals, and grew the business to what is now over $20 million in sales. Don left the MDA group to become the President of Payback Systems, Inc. Under his leadership, the company grew from virtually nothing to over $6 million in annual sales. Don has a Bachelor of Arts in Psychology and Human Services from Elon University in Burlington, North Carolina.